How to Grow Your User Base

Word-of-mouth marketing, strategic placement, and offering incentives such as free power bank rentals can be powerful tools to expand your user base. In this article, we will explore strategies to fuel the growth of your user base and boost your brand's visibility!

User experiences drive the growth of your user network. That’s why both Brick and our partners share the responsibility of ensuring great user experiences. Brick focuses on making things smooth at every touch point: from easy app navigation and renting process to quick customer support. Our partners are responsible for saturating their markets with great station placements, maintenance, and providing feedback from their local markets, which helps us keep getting better!

Word-of-Mouth Marketing is an easy, cheap, and effective form of growing your user network. As users have positive experiences with your powerbank rental service, they’ll transform into brand enthusiasts - sharing their satisfaction with others! In today’s world, social media influencers hold significant sway in word-of-mouth marketing. They regularly offer opinions and product endorsements, ‘influencing’ their following. Though often genuine, do take them with a grain of salt and evaluate their recommendations thoughtfully!

At Brick, we like to use the same ‘influencing’ principle. We encourage and incentivize existing users to spread the word by offering a referral program where they can earn free Bricks! By sharing the power with their friends; they get free rentals and we get new users!
Another way to encourage word-of-mouth marketing is by working closely with the venue owners and staff. The powerbank stations are there to support the staff by taking the phone charging debacle off their hands. If you onboard them properly (another key to your success) you can turn them into your biggest advocates and have them spread the word for you!

Placing power bank stations in high-traffic areas and popular venues can significantly impact your user network growth. Identify venues that your target demographic frequently visits, such as shopping malls, airports, or event venues. By making your power bank stations easily accessible and visible, you increase the chances of attracting new users and generating organic interest in your service by just being there!

We suggest taking a moment to consider the places where people have the time and attention to engage in rentals. You do want to get prime rental real estate in venues! Customers might be more inclined to rent while waiting for their drinks, rather than while queuing for the restroom - different priorities!

Free powerbank rentals, there’s no point in denying it. So, is there a better way to introduce your powerbank sharing service? By removing the barrier of cost, users can experience convenience and reliability firsthand. Try out short-term promotions, or hand out complimentary rentals.  By using the Brick Dashboard,  you can set up several types of campaigns. One of the favorites amongst our partners is the 15-minute free rental campaign.

Online platforms provide great opportunities to expand your brand's reach and engage with your target audience. You can use these platforms to highlight the benefits of your power bank rental service through captivating content, attention-grabbing posts, or anything else you can think of! Our partners in Ireland leverage Instagram as a brand portfolio, using it to showcase their station placements in collaboration with various venues! We love seeing our partners get creative.

