Marketing as a Brick Partner

Don't underestimate the power of the physical presence of your stations! When it comes to marketing to venues, it can be challenging to identify the decision-makers. However, one thing is certain: people in the industry visit each other, whether they are bartenders or owners of major malls. By having a Brick station visible, you can create a ripple effect that works in your favor.

Similarly, the physical presence of stations is highly effective in capturing the attention of end-users. The need for renting a Brick is often driven by urgency, and once users experience the convenience of the service, they are likely to become repeat customers. Encouraging users to download the app in advance has proven to be relatively ineffective compared to the impact of encountering a station when the need arises.

As previously mentioned, urgency plays a crucial role in the rental of Brick powerbanks. The median battery level for users renting a Brick is 30%, they could potentially still manage without charging for a while. However, once the battery bar turns yellow, the sense of urgency increases significantly. It is essential for venues with Brick stations to be well-informed about how the system works or motivated to promote its usage, as they may already have their hands full. Search ads can be powerful to tap into the sense of urgency, particularly when there is existing awareness of the Brick product in your market.

If you're looking to boost your business through advertising, we recommend focusing on localized brand awareness efforts! While widespread advertising with a conversion-focused approach may not directly increase rentals, it can have a positive impact on creating demand for Brick stations and prompting end-users to inquire about their availability at venues.

Platforms like Meta/Facebook provide the option for geo-localized ads with a high level of granularity. This feature enables you to target specific neighborhoods or define a radius, making it easier to reach potential customers who are in close proximity to your Brick stations. This localized approach can be particularly effective in cities with popular bar streets or areas where people hang around!

Want to go more local than geo-localized digital advertising? Out-of-home marketing is an excellent option. Place your banners, posters, or stickers locally around venues where your Brick stations have been placed. Get creative with co-branding possibilities! Team up with popular chain operators or public commuter services to expand your reach. Collaborate with venues and encourage them to showcase Brick on their street signs, making it a selling point for potential users.

Certain partnerships can have a significant impact on your business, making them worth the investment. For example, collaborating with a major arena or public transportation system can enhance your brand's authority in the market. It's easy to focus on immediate rental profits but consider the long-term benefits of attracting additional venues through these partnerships.  The ripple effects will pave the way for continued growth and success!

As a Brick Partner, let the power bank stations do the talking for you! Building relationships with venues and placing the stations is where the real magic happens. While marketing can help, it's not the main driver of success. If you do decide to dabble in marketing, focus on creating brand awareness and targeting local audiences. Remember, it's all about making connections and treating it like a sales process to achieve the best results. Let the stations shine and watch your business thrive!