How to Identify and Reach Decision Makers

Getting in touch with the right person at a company can be hard. We understand the frustration when you know a venue would be a perfect fit for a station placement, but reaching the decision-maker seems challenging.

Many members of our network have faced similar obstacles. To support you in overcoming this hurdle and to equip you with effective strategies, we've put together a list of recommended approaches to help you initiate contact with the right people, particularly at larger venues and companies. 

When it comes to reaching out to potential stakeholders, the effectiveness of different methods can vary depending on the market you're operating in. It's important to note that what works well in one country may not yield the same results in another. 

For instance, in Sweden, obtaining a phone number for a stakeholder may be relatively straightforward, whereas, in the US, it can be more challenging. If you don't have the advantage of a referral, which is typically the most effective approach, here are some tips to help you establish contact with individuals:
- Call the reception
- Email the reception
- Check out the company’s social media (e.g. Linkedin) to see if you can get a hold of someone's contact information
- Visit the company

When trying to reach bars or nightclubs, a successful and time-efficient way to reach out is to simply call the venue, ask if the manager is available, drop by, introduce yourself, and demonstrate Brick! It's always a good idea to tap into your network and see if you have any helpful connections. You never know who might know someone who knows someone!
Who to reach out to

The rule of thumb is that if you believe a venue would be a perfect fit for Brick, chances are they are. If you encounter a lack of interest or response from the person you're initially speaking to, don't be discouraged. Instead, try reaching out to another person within the same company who might have a different perspective or level of decision-making authority. Sometimes a different contact can be more receptive and enthusiastic about the potential partnership. 

Additionally, utilizing the Brick Global Slack channel is a valuable resource for gathering more insights and tips from other members of the network. Sharing experiences and exchanging knowledge can be valuable when building your network!

