Why No Marketing?

When entering a new market with Brick, marketing may not be the top priority as the product speaks for itself! When individuals need charging, they will gravitate toward what is readily available. By strategically placing Brick stations in popular bars, restaurants, cafes, and clubs throughout your market, you ensure easy access for potential customers. Once individuals discover the convenience of renting a Brick, they are more likely to return and become loyal users! 

At Brick, we believe in the importance of onboarding venues and establishing strong relationships with their staff. Before focusing on marketing, we prioritize placing stations in venues and providing thorough training to the staff. This includes introducing the station, explaining the product, and offering promotional codes for free rentals. 

By building rapport with venue staff, we ensure they become enthusiastic Brick representatives who can assist users and promote the service effectively. Our goal is to create a positive experience for both the venue staff and the users!

It is crucial to prioritize the placement of stations in popular venues and strategic locations within those venues. Marketing efforts should follow after establishing your network of stations. 

By focusing on placing stations in high-traffic areas where potential users hang out, you ensure that Brick is easily visible and accessible to users! This approach maximizes the chances of users noticing and utilizing the stations. Once the network is established, you can then shift our attention to marketing initiatives to further promote the convenience and benefits of using Brick.

By strategically placing your stations in popular venues and ensuring their visibility, you create a win-win situation. Not only do you make it convenient for people with low batteries to easily find and utilize the stations, but you also gain valuable marketing and brand awareness.

The stations themselves act as powerful billboards, promoting the product and service to a wide audience. Additionally, word-of-mouth plays a significant role in your marketing strategy, as satisfied users will naturally promote Brick to others, leading to the organic growth of both users and venues! This approach is a cost-effective way to market your stations at the initial launch and the expansion of your network.

We provide our Network Partners and Market Operators with access to marketing tools, tailored to their specific partnership. You can find a variety of marketing materials, including stickers, flyers, posters, and more, created by our marketing team! These materials are readily available for you to use in your local market. You also have the flexibility to customize the designs to suit your needs and preferences, including translating them into your local language.

If you require specific marketing materials that are not currently available in our library, we encourage you to reach out to your Partner Success Manager. They will be happy to discuss potential collaboration opportunities with you. Please note that while we strive to support all partners, our Market Operators, given their larger investment, are prioritized in terms of marketing support! 

Brick is here to help and support you in all areas of your business! We believe in a strategic approach that focuses on establishing a strong network of stations before investing in extensive marketing efforts. Once you have built a network, we are happy to provide you with the tools and help you achieve the vision you have for your business!